B2B Brands:
Stop Overpaying Agencies
B2B brands: Partner with industry thought leaders. Launch campaigns in days, not weeks. Track every sale.
Trusted by 500+ brands including:
Why Traditional Influencer Marketing Fails for B2B Brands
VP Marketing, Demand Generation Manager, CMOs face these challenges every day
Long sales cycles: 6-18 month consideration periods are common
Decision-maker access: Need to reach C-suite and procurement teams
Industry credibility: Generic influencers lack professional authority
ROI measurement: Difficult to attribute closed deals to specific creators
Content complexity: Technical products require deep industry knowledge
Multiple stakeholders: Buying committees with different priorities
Pressure to prove marketing ROI in long sales cycles? You're not alone. There's a better way.
How B2B Brands Launch High-ROI Campaigns in Days
Everything you need to run successful influencer campaigns—without the agency markup
Access 400+ B2B thought leaders with verified industry expertise and C-suite audiences
Find creators in your target industry: SaaS, manufacturing, professional services, enterprise tech
Track lead generation, demo requests, and sales pipeline by creator with built-in analytics
Performance-based options: pay for qualified leads, demo requests, or pipeline contribution
Direct creator partnerships eliminate agency fees—pay only 10% platform fee
Build long-term authority campaigns: thought leadership content over quarters, not weeks
Full transparency: see creator credentials, audience seniority, and industry focus before partnering
The Platform Built for VP Marketing, Demand Generation Manager, CMOs
Building industry authority and generating qualified leads—that's what drives your decisions. Our platform is designed around that.
Launch Your B2B Campaign in 4 Simple Steps
From brief to live content: 7-14 days
Set Your Campaign Brief
Solution type, target audience, budget, deliverables, timeline, and decision-maker personas. Takes 5 minutes.
Browse & Select Creators
Filter by industry expertise, professional audience demographics, engagement rate. See pricing upfront.
Approve Content
Review before it goes live. 2 revision rounds included. Content goes live on agreed date.
Track Performance
Real-time dashboard: reach, engagement, clicks, leads, pipeline value by creator.
Transparent Pricing—No Hidden Fees
What you'll actually pay (vs what agencies charge)
Micro-Influencers
10K-50K followers
$500-$2,000
per creator
Typical Campaign:
3-5 creators = $2,000-$8,000
Platform fee: $200-$800
Total: $2,200-$8,800
Recommended for: Niche solutions, industry awareness
Mid-Tier Creators
50K-100K followers
$2,000-$5,000
per creator
Typical Campaign:
2-4 creators = $5,000-$18,000
Platform fee: $500-$1,800
Total: $5,500-$19,800
Recommended for: Product launches, lead generation
Macro-Influencers
100K-500K followers
$5,000-$25,000
per creator
Typical Campaign:
1-2 creators = $8,000-$40,000
Platform fee: $800-$4,000
Total: $8,800-$44,000
Recommended for: Enterprise sales, thought leadership
Agency would charge 2-3x these amounts. You pay creators directly. We take 10%.
Real Brands, Real Results
See how brands like yours are achieving measurable ROI
TalentHub HR Platform
Medium business (50-200 employees) • $18M annual revenue
The Challenge
HR management software for SMBs. Long sales cycles and difficulty reaching decision-makers. Needed awareness and lead generation.
SocialBrandMatch Campaign Strategy
Budget
$38K
Timeline
10 weeks
Creators
8
8 HR professional and business leadership creators
Deliverables
Feature demonstrations, ROI calculations, Implementation case studies, Compliance education
Results
1.4M
Reach
89K
Engagement
$227K
Sales
6x
ROAS
Demo Requests
340
Qualified Leads
120
Closed Deals
23 companies
Average Contract Value
$9,870/year
"HR directors explaining how we saved them 15 hours/week reached our exact buyers. We closed 23 deals with $227K in ARR."
Rachel Foster
VP Marketing
ShieldNet Security
Small business (10-50 employees) • $8M annual revenue
The Challenge
Cybersecurity platform for small businesses. Complex product, skeptical buyers, competing against enterprise brands.
SocialBrandMatch Campaign Strategy
Budget
$32K
Timeline
8 weeks
Creators
7
7 cybersecurity and IT professional creators
Deliverables
Threat demonstrations, Implementation tutorials, Cost-benefit analysis, Breach prevention stories
Results
980K
Reach
67K
Engagement
$189K
Sales
5.9x
ROAS
Enterprise Trials
180
Paying Customers
42 businesses
Average Contract
$4,500/year
Breach Prevention
3 documented saves
"IT professionals demonstrating real threat prevention reached skeptical decision-makers. We documented 3 breach saves worth millions."
Kevin Liu
Founder & CTO
ConnectPro Meetings
Small business (10-50 employees)
The Challenge
Video conferencing platform competing against Zoom. Needed to demonstrate superior features and value for remote teams.
SocialBrandMatch Campaign Strategy
Budget
$26K
Timeline
6 weeks
Creators
9
9 remote work and productivity creators
Deliverables
Feature comparisons, Remote team showcases, Integration demos, Cost analysis
Results
1.6M
Reach
98K
Engagement
$156K
Sales
6x
ROAS
Team Signups
840 companies
Average Team Size
12 users
Zoom Switchers
67%
Meeting Quality Rating
4.9/5
"Remote teams showing how our features beat Zoom at 60% the cost was the competitive advantage we needed. 840 companies switched."
Sarah Kim
VP Product Marketing
SocialBrandMatch vs Agencies vs DIY
See how we compare on what matters most
| Feature | Agency | SocialBrandMatch | DIY |
|---|---|---|---|
| Cost for $25K creator spend | $60K-$90K (140-260% markup) | $27.5K (10% platform fee) | $25K (but 120+ hours) |
| Time to launch | 8-14 weeks | 4-6 weeks | 6-10 weeks |
| Decision-maker targeting | Broad business audience | Filter by job title, seniority, industry | LinkedIn manual research |
| Lead quality tracking | MQL only | Demo requests, SQL attribution | CRM integration |
| Industry expertise verification | Unverified | Professional credential badges | Must verify |
| ROI case study focus | Weak metrics | Time/cost savings documentation | Must develop |
| Technical depth | Surface-level | Specify technical vs business content | Custom briefs |
| Sales cycle optimization | Not considered | Nurture campaign coordination | Marketing automation |
| Compliance (B2B claims) | Basic | Enterprise claim verification | Legal review |
| Account-based focus | Not supported | ABM campaign tools | Must build |
The Bottom Line: Get agency-quality results without the agency markup. Save time compared to DIY. Win-win.
Common Questions from B2B Brands
Everything you need to know before launching
Does B2B influencer marketing actually work? Our buyers are on LinkedIn, not Instagram.
B2B decision-makers absolutely use Instagram—but for discovery and research, not final purchase decisions. 67% of B2B buyers research products on social media before contacting sales. Instagram works best for: brand awareness among decision-makers, product education and demos, case study/customer story amplification, and event promotion. The key is targeting creators whose audiences are professionals in your ICP (IT managers, marketing directors, CFOs, etc.). Think of Instagram as top-of-funnel awareness that feeds your LinkedIn and email nurture campaigns.
How do you vet creators for B2B credibility and industry expertise?
We manually verify B2B creators' professional credentials: LinkedIn profiles showing relevant work experience, published content (articles, whitepapers, speaking engagements), past B2B brand partnerships, audience job titles and industries (from Instagram Insights), and engagement quality (comments reflect professional discussions, not just likes). We reject creators who lack demonstrable industry knowledge or whose audiences are primarily consumer-focused. You can also request LinkedIn verification for creators before selection.
What's the typical ROI for B2B? Our sales cycles are 3-6 months.
B2B influencer marketing should be measured on pipeline contribution, not immediate sales. Typical metrics: 3-8% engagement rate (lower volume but higher quality), 5-15% click-through to landing pages/webinars, $50-$200 cost per marketing qualified lead (MQL), and 3.8-5.5x ROI when tracked over 6-month attribution window. Best practice: use UTM parameters and unique landing pages per creator to track leads through your CRM. Most B2B brands see first deals close 90-120 days after campaign launch. Focus on assisted conversions and influenced pipeline.
Can we use influencer content for our sales team and other marketing channels?
Yes! B2B content rights are included in our standard contracts. You can: repurpose creator content in sales decks and proposals, use testimonial quotes in marketing materials, feature case study content on your website, include in email nurture campaigns, and create paid ads from creator content (with proper FTC disclosure). Many B2B brands get more value from repurposing influencer content than from the original Instagram post itself. Request high-res files and written testimonials when working with creators.
Ready to Launch Your B2B Campaign?
Join 250+ B2B brands who've ditched agencies for direct creator partnerships. 10% platform fee. Launch in 7-14 days. Track every lead.