Fitness Brands:
Stop Overpaying Agencies
Fitness brands: Partner with creators who show real transformations. Launch campaigns in days, not weeks. Track every sale.
Trusted by 500+ brands including:
Why Traditional Influencer Marketing Fails for Fitness Brands
CMO, Founder, Growth Manager, Marketing Directors face these challenges every day
Surface-level content: Gym selfies don't show how products actually work
Body type limitations: Need diversity beyond six-pack abs
Transformation skepticism: Consumers don't trust 30-day transformations
Community matters: One-off posts don't build the community brands need
Supplement compliance: Need proper disclaimers and claim verification
Results documentation: Difficult to track real impact on fitness goals
Frustration with superficial fitness marketing? You're not alone. There's a better way.
How Fitness Brands Launch High-ROI Campaigns in Days
Everything you need to run successful influencer campaigns—without the agency markup
Access 900+ fitness creators across all training styles—from yoga to powerlifting, beginners to elite athletes
Direct creator connections mean no agency middleman taking 150-300% markup on your budget
Performance-based pricing available: pay for app downloads, memberships, or supplement sales—not just posts
Track real results: monitor downloads, memberships, and sales by creator with built-in analytics
Launch campaigns in 7-14 days: fast enough for product launches and seasonal promotions
Pay only 10% platform fee—reinvest the savings into more creators or better compensation
Full transparency: see creator metrics, engagement rates, and audience demographics before partnering
The Platform Built for CMO, Founder, Growth Manager, Marketing Directors
Authentic results and community trust—that's what drives your decisions. Our platform is designed around that.
Launch Your Fitness Campaign in 4 Simple Steps
From brief to real results: 7-14 days (or 3-6 months for transformations)
Define Goals
App downloads, gym memberships, supplement sales, equipment demos. Specify body types, fitness levels, training styles.
Find Authentic Creators
Filter by fitness level, body type, certifications (CPT, RD, RN), training style (yoga, HIIT, strength, etc.).
Document Results
Progress tracking, workout demos, transformation journeys. Ensure compliance for supplement claims.
Track Conversions
App downloads, gym sign-ups, supplement sales, community engagement—all tracked by creator.
Real People, Real Results—Not Just Fitness Models
Your customers come in all shapes, sizes, and fitness levels. Your creators should too.
Body Type Diversity
Filter creators by body type (athletic, average, curvy, muscular, slim) to show your products work for everyone.
Fitness Level Range
Beginners, intermediate, advanced—showcase transformation journeys at every fitness level.
Age & Demographics
18-65+ age ranges. Show fitness is for life, not just young athletes.
No more gym selfies with no context. Show actual workouts, progress tracking, and real transformation journeys that inspire action.
Real Brands, Real Results
See how brands like yours are achieving measurable ROI
FitFlow App
Small business (10-50 employees)
The Challenge
Needed to drive app downloads in competitive fitness app market. Previous Facebook ads had high CPIs and low retention.
Previous Approach: Facebook/Instagram paid ads
SocialBrandMatch Campaign Strategy
Budget
$12K
Timeline
3 weeks
Creators
9
6 micro fitness influencers, 3 certified personal trainers
Deliverables
App walkthrough videos, 7-day challenge participation, Results tracking, Community building
Results
1.6M
Reach
89K
Engagement
$54K
Sales
4.5x
ROAS
App Downloads
4,200
Cost Per Install
$2.86
30-day Retention
47%
Subscription Conversions
890 (21%)
Challenge Participants
1,200+
"Influencer marketing cut our cost per install by 62% and doubled our retention rate. Creators built authentic communities around our app, not just one-off downloads."
Jake Morrison
Co-founder & CMO
PeakProtein
Medium business (50-200 employees) • $12M annual revenue
The Challenge
Launching plant-based protein powder. Needed to reach both vegan athletes and mainstream fitness enthusiasts while maintaining compliance.
SocialBrandMatch Campaign Strategy
Budget
$22K
Timeline
6 weeks (for results documentation)
Creators
12
7 vegan fitness creators, 5 mainstream fitness influencers
Deliverables
Taste tests, Recipe creation, Performance tracking, Ingredient education, Compliance-approved testimonials
Results
2.8M
Reach
142K
Engagement
$118K
Sales
5.4x
ROAS
Subscription Signups
1,240
Recipe UGC
87 customer recipes
Average Order Value
$89
Repeat Purchase Rate
34%
"The compliance tools were a game-changer for supplement marketing. We could confidently partner with creators knowing all claims were verified and disclaimers were proper."
Rachel Thompson
Marketing Director
HomeStrength Equipment
Medium business (50-200 employees)
The Challenge
Selling high-ticket home gym equipment ($800-2,500). Needed to demonstrate value and show equipment in real home environments.
SocialBrandMatch Campaign Strategy
Budget
$28K
Timeline
8 weeks (long-term product review)
Creators
8
8 home fitness creators with dedicated workout spaces
Deliverables
Unboxing and setup, Weekly workout demonstrations, Space optimization tips, Long-term durability reviews
Results
1.9M
Reach
98K
Engagement
$167K
Sales
6x
ROAS
Units Sold
89 (avg price $1,876)
Financing Applications
124
Demo Video Views
340,000
Showroom Visits
67 (attributed)
"High-ticket items need trust and demonstration. Seeing real people use our equipment in their actual homes for weeks was far more convincing than any studio photography."
David Park
VP of Marketing
SocialBrandMatch vs Agencies vs DIY
See how we compare on what matters most
| Feature | Agency | SocialBrandMatch | DIY |
|---|---|---|---|
| Cost for $8K creator spend | $18K-$28K (125-250% markup) | $8.8K (10% platform fee) | $8K (but 50+ hours) |
| Time to launch | 3-5 weeks | 7-14 days | 2-4 weeks |
| Body type diversity | Mostly fitness models | Filter by body type & fitness level | Must find individually |
| Results documentation | Basic before/after | Progress tracking, transformations | Direct coordination |
| Certification verification | Not verified | Badges for CPT, RD, RN credentials | Must verify manually |
| Long-term campaigns | Expensive add-ons | 3-12 month partnership options | Individual negotiation |
| Community building | Not included | Challenges, Q&As, group features | Must organize separately |
| Supplement compliance | Basic disclaimers | Built-in templates & claim verification | Legal review required |
| Performance metrics | Engagement only | Downloads, memberships, sales tracking | Manual attribution |
| Training style matching | General fitness | Filter by yoga, HIIT, strength, etc. | Research-intensive |
The Bottom Line: Get agency-quality results without the agency markup. Save time compared to DIY. Win-win.
Common Questions from Fitness Brands
Everything you need to know about results-driven fitness marketing
How do we ensure creators show real results, not just posed photos?
Our platform supports long-term campaigns (3, 6, 12 months) for authentic transformation documentation. Creators submit progress updates at defined milestones. For fitness apps and programs, we recommend challenge-based campaigns where creators participate in your program and document the journey. You approve all content before it goes live, ensuring it meets your authenticity standards.
What about compliance for supplement brands?
We provide built-in compliance tools specifically for supplement marketing: FDA disclaimer templates ("These statements have not been evaluated..."), claim verification (avoiding illegal health claims), before/after disclaimer requirements, and ingredient transparency. All creator contracts include compliance clauses. We recommend working with certified nutritionists (RD) or fitness professionals (CPT) for additional credibility and compliance protection.
Can we find creators with specific training expertise?
Absolutely. Our platform includes filters for: training style (yoga, HIIT, strength training, CrossFit, powerlifting, bodybuilding, running, cycling, etc.), certifications (CPT, RYT-200/500, RD, RN, specialized coaching), and niche specialties (pre/postnatal, senior fitness, adaptive fitness, sports-specific). You can also filter by equipment used if you're promoting specific gear (dumbbells, resistance bands, home gym equipment, etc.).
How do we track app downloads or gym memberships from creator campaigns?
Each creator gets a unique tracking link or promo code. For apps: Track installs and account creations via UTM parameters or custom deep links. For gyms: Unique member codes or landing pages. For supplements: Discount codes tied to specific creators. Our dashboard shows conversions by creator in real-time, including: downloads/installs, trial signups, paying conversions, retention rates (for apps), and lifetime value estimates.
Ready to Launch Authentic Fitness Campaigns?
Join fitness apps, gyms, and supplement brands building communities through real transformation stories. 10% platform fee. Track every download, membership, and sale.