Food Brands:
Stop Overpaying Agencies
Food brands: Partner with food creators who make your products look delicious. Launch campaigns in days, not weeks. Track every sale.
Trusted by 500+ brands including:
Why Traditional Influencer Marketing Fails for Food Brands
Brand Manager, Marketing Director, Digital Marketing Managers face these challenges every day
Visual appeal is everything: Bad food photography kills product interest
Recipe context: Consumers don't buy ingredients without knowing what to make
Retail gap: 85% of food influencer content doesn't mention where to buy
Dietary restrictions: Need creators for keto, vegan, gluten-free, allergy-friendly
Authenticity concerns: Consumers can tell when creators don't actually cook
Seasonality: Need rapid campaigns for holiday cooking, grilling season, etc.
Pressure to stand out in crowded grocery aisles? You're not alone. There's a better way.
How Food Brands Launch High-ROI Campaigns in Days
Everything you need to run successful influencer campaigns—without the agency markup
Connect with food creators who make your products look delicious—no agency fees eating your margins
Find creators by cuisine type and dietary focus (keto, vegan, gluten-free, family-friendly)
Launch seasonal campaigns quickly: holiday cooking, grilling season, back-to-school in days, not months
Track real impact: monitor recipe saves, website clicks, and retail sales by creator
Performance-based options: pay creators based on coupon downloads or purchase tracking
Pay only 10% platform fee vs 150-300% agency markup—maximize your campaign budget
Full content rights: reuse creator recipes and photos on packaging, website, and social media
The Platform Built for Brand Manager, Marketing Director, Digital Marketing Managers
Making products look delicious and driving retail sales—that's what drives your decisions. Our platform is designed around that.
Launch Your Food Campaign in 4 Simple Steps
From brief to live content: 7-14 days
Set Your Campaign Brief
Product details, dietary focus, target audience, budget, and content requirements. Takes 5 minutes.
Browse & Select Creators
Filter by cuisine expertise, dietary niche, audience demographics. See pricing upfront.
Approve Content
Review before it goes live. 2 revision rounds included. Content goes live on agreed date.
Track Performance
Real-time dashboard: reach, engagement, clicks, sales, ROAS by creator.
Transparent Pricing—No Hidden Fees
What you'll actually pay (vs what agencies charge)
Micro-Influencers
10K-50K followers
$200-$1,000
per creator
Typical Campaign:
5-10 creators = $2,000-$8,000
Platform fee: $200-$800
Total: $2,200-$8,800
Recommended for: New product awareness, recipe content
Mid-Tier Creators
50K-100K followers
$800-$3,000
per creator
Typical Campaign:
3-5 creators = $3,000-$12,000
Platform fee: $300-$1,200
Total: $3,300-$13,200
Recommended for: Product launches, seasonal promotions
Macro-Influencers
100K-500K followers
$2,500-$15,000
per creator
Typical Campaign:
1-3 creators = $5,000-$35,000
Platform fee: $500-$3,500
Total: $5,500-$38,500
Recommended for: Brand awareness campaigns, major launches
Agency would charge 2-3x these amounts. You pay creators directly. We take 10%.
Real Brands, Real Results
See how brands like yours are achieving measurable ROI
NatureSnack Co.
Small business (10-50 employees) • $3M annual revenue
The Challenge
New organic snack brand struggling to get retail placement. Needed to prove consumer demand to convince grocery chains to stock products.
SocialBrandMatch Campaign Strategy
Budget
$14K
Timeline
3 weeks
Creators
12
12 healthy lifestyle and mom bloggers
Deliverables
Recipe integration, Lunchbox ideas, Snack comparison videos, Store locator promotion
Results
1.8M
Reach
102K
Engagement
$67K
Sales
4.8x
ROAS
Store Locator Clicks
8,900
Retailer Inquiries
47 stores
Recipe Saves
12,400
Retail Placements
23 new stores
"The influencer content gave us the proof we needed to approach retailers. When we showed grocery managers that 8,900 people searched for our products, they wanted to stock us immediately."
Lisa Chen
Founder & CEO
FreshPlate Meals
Medium business (50-200 employees) • $15M annual revenue
The Challenge
High customer acquisition cost and low trial conversion. Needed to overcome "too expensive" perception and demonstrate convenience value.
SocialBrandMatch Campaign Strategy
Budget
$25K
Timeline
4 weeks
Creators
10
10 working parent creators
Deliverables
Unboxing videos, Real-time cooking, Time-saving demonstrations, Family dinner content
Results
2.6M
Reach
134K
Engagement
$142K
Sales
5.7x
ROAS
Trial Signups
2,840
Trial to Paid Conversion
34%
Average Lifetime Value
$380
Promo Code Usage
2,200
"Seeing real busy parents cook our meals in real kitchens was the authenticity we needed. The "30 minutes saved" narrative resonated far better than our previous ads."
Michael Torres
VP Marketing
SpiceRoute Sauces
Micro business (1-10 employees)
The Challenge
Specialty hot sauce brand with cult following but limited national distribution. Needed recipes to show versatility beyond just hot sauce.
SocialBrandMatch Campaign Strategy
Budget
$10K
Timeline
2 weeks
Creators
8
8 food blogger creators
Deliverables
10 unique recipes per creator, Cooking technique videos, Flavor pairing guides
Results
1.1M
Reach
78K
Engagement
$52K
Sales
5.5x
ROAS
Recipes Created
80 unique recipes
Recipe Website Traffic
14,200 visits
E-commerce Sales
+180%
Recipe Book Downloads
3,400
"We went from "hot sauce company" to "cooking essential" overnight. The recipes showed our sauces as ingredients, not condiments. Game-changer for our positioning."
Carlos Mendez
Founder
SocialBrandMatch vs Agencies vs DIY
See how we compare on what matters most
| Feature | Agency | SocialBrandMatch | DIY |
|---|---|---|---|
| Cost for $12K creator spend | $28K-$42K (150-250% markup) | $13.2K (10% platform fee) | $12K (but 70+ hours) |
| Time to launch | 4-6 weeks | 10-14 days | 3-5 weeks |
| Recipe integration | Basic product placement | Specify recipe types & cuisines | Direct creator coordination |
| Dietary filters | Limited options | Filter by vegan, keto, gluten-free, etc. | Must source individually |
| Nutritionist verification | Not included | Badges for RD, CDN credentials | Must verify manually |
| Store locator integration | Not offered | Built-in store finder promotion | Custom development required |
| Food photography quality | Variable | Portfolio preview & quality standards | Trust-based |
| Retail partnership tracking | None | Track store visits & inquiries | Manual coordination |
| Compliance (health claims) | Basic review | FDA-compliant templates & review | Legal consultation needed |
| Recipe UGC generation | Not tracked | Customer recipe tracking & sharing | Manual monitoring |
The Bottom Line: Get agency-quality results without the agency markup. Save time compared to DIY. Win-win.
Common Questions from Food Brands
Everything you need to know before launching
How do you handle dietary restrictions and allergen disclosures?
All creators are required to include FDA-compliant allergen warnings, nutrition claims verification, and ingredient transparency. Our platform provides templates for proper disclosures. We also review all content for compliance before it goes live.
Can we target specific dietary niches like vegan, keto, or gluten-free?
Yes! Our creator search filters include dietary specializations. You can find creators who focus specifically on vegan cooking, keto recipes, gluten-free meals, paleo diets, whole30, plant-based nutrition, and more. Each creator profile shows their dietary focus and audience demographics.
What if we need recipe development, not just product placement?
Many of our food creators specialize in recipe development. When posting your campaign, specify that you need original recipes featuring your product. Creators will submit recipe concepts for approval before filming. You own the rights to use these recipes in your marketing materials.
How quickly can we launch? We have a seasonal product deadline.
From campaign brief to content going live: 7-14 days on average. For rush campaigns, we've seen brands launch in 5 days. Timeline includes: posting campaign (Day 1), selecting creators (Days 2-3), product delivery (Days 3-5), recipe development and filming (Days 5-10), review and approval (Days 10-12), and content publication (Days 12-14).
Ready to Launch Your Food Campaign?
Join food brands who've ditched agencies for direct creator partnerships. 10% platform fee. Launch in 7-14 days. Track every sale.