Gaming Brands:
Stop Overpaying Agencies
Gaming brands: Partner with streamers and content creators. Launch campaigns in days, not weeks. Track every sale.
Trusted by 500+ brands including:
Why Traditional Influencer Marketing Fails for Gaming Brands
Marketing Director, Community Manager, Product Marketing Managers face these challenges every day
Launch window pressure: Games need massive day-one awareness
Creator authenticity: Viewers can tell when streamers don't enjoy the game
Genre mismatch: FPS streamers don't work for puzzle game promotions
Community toxicity: Need creators who foster positive gaming communities
Attribution difficulty: Can't track if streams drive game purchases
Sponsorship saturation: Every stream has 5+ sponsors in description
Pressure to launch games successfully and build player bases? You're not alone. There's a better way.
How Gaming Brands Launch High-ROI Campaigns in Days
Everything you need to run successful influencer campaigns—without the agency markup
Connect with 750+ gaming creators across all platforms—PC, console, mobile, and multi-platform streamers
Find creators by genre: FPS, RPG, strategy, indie, mobile, esports, and casual gaming
Track real results: monitor downloads, in-game purchases, and hardware sales by creator
Performance-based pricing: pay for game downloads or in-game purchases, not just stream views
Direct partnerships eliminate agency middlemen charging 150-300% markup on your launch budget
Pay only 10% platform fee—maximize budget for creator partnerships and community building
Launch campaigns in days: coordinate multiple creators for synchronized game launches
The Platform Built for Marketing Director, Community Manager, Product Marketing Managers
Building gaming communities and driving downloads/sales—that's what drives your decisions. Our platform is designed around that.
Launch Your Gaming Campaign in 4 Simple Steps
From brief to live content: 7-14 days
Set Your Campaign Brief
Game details, platform, target audience, budget, and content requirements. Takes 5 minutes.
Browse & Select Creators
Filter by gaming niche, platform expertise, audience demographics. See pricing upfront.
Approve Content
Review before it goes live. 2 revision rounds included. Content goes live on agreed date.
Track Performance
Real-time dashboard: reach, engagement, downloads, installs, ROAS by creator.
Transparent Pricing—No Hidden Fees
What you'll actually pay (vs what agencies charge)
Micro-Influencers
10K-50K followers
$200-$1,000
per creator
Typical Campaign:
5-10 creators = $2,000-$8,000
Platform fee: $200-$800
Total: $2,200-$8,800
Recommended for: Indie game launches, mobile games
Mid-Tier Creators
50K-100K followers
$800-$3,000
per creator
Typical Campaign:
3-5 creators = $3,000-$12,000
Platform fee: $300-$1,200
Total: $3,300-$13,200
Recommended for: Console game launches, DLC promotions
Macro-Influencers
100K-500K followers
$2,500-$15,000
per creator
Typical Campaign:
1-3 creators = $5,000-$35,000
Platform fee: $500-$3,500
Total: $5,500-$38,500
Recommended for: AAA game launches, major releases
Agency would charge 2-3x these amounts. You pay creators directly. We take 10%.
Real Brands, Real Results
See how brands like yours are achieving measurable ROI
PixelForge Studios
Micro business (1-10 employees)
The Challenge
Indie game launch with zero marketing budget against AAA titles. Needed wishlists and day-one purchases to succeed on Steam.
SocialBrandMatch Campaign Strategy
Budget
$8K
Timeline
3 weeks before launch
Creators
15
15 indie gaming YouTubers and streamers
Deliverables
Gameplay previews, Developer interviews, Speedrun attempts, Launch day streams
Results
2.6M
Reach
178K
Engagement
$52K
Sales
6.5x
ROAS
Steam Wishlists
18,400
Day 1 Sales
4,200 copies
Concurrent Players (peak)
2,100
User Reviews
892 (94% positive)
"As a two-person studio, we couldn't afford traditional marketing. Influencer support gave us the launch momentum we needed. We hit profitable in week one."
Emma Wilson
Co-founder & Game Designer
PrecisionGaming Gear
Medium business (50-200 employees) • $18M annual revenue
The Challenge
Launching pro-grade gaming mouse at $120 price point. Needed to justify premium pricing and reach competitive gamers.
SocialBrandMatch Campaign Strategy
Budget
$28K
Timeline
5 weeks
Creators
10
6 esports pro players, 4 competitive gaming streamers
Deliverables
Unboxing, Performance testing, Competitive gameplay, Comparison reviews
Results
3.4M
Reach
198K
Engagement
$182K
Sales
6.5x
ROAS
Units Sold
2,840
Pro Player Adoption
12 signed to roster
Tournament Visibility
3 major events
Review Score Average
9.1/10
"Pro players using our mouse in tournaments was worth millions in exposure. The credibility from competitive gamers justified our premium positioning."
Marcus Chen
Brand Marketing Lead
DragonQuest Mobile
Medium business (50-200 employees)
The Challenge
Mobile RPG competing against massive ad budgets from established publishers. Needed cost-effective user acquisition.
SocialBrandMatch Campaign Strategy
Budget
$22K
Timeline
4 weeks
Creators
12
12 mobile gaming creators
Deliverables
Gameplay walkthroughs, Character guides, F2P vs paid comparison, Guild recruitment
Results
3.1M
Reach
167K
Engagement
$134K
Sales
6.1x
ROAS
Installs
42,000
Cost Per Install
$0.52
Day 7 Retention
38%
In-App Purchases
4,200 transactions
Guild Signups
890
"CPI of $0.52 vs $3.50 from Facebook ads. Influencer marketing became our primary UA channel overnight."
Sophie Taylor
User Acquisition Manager
SocialBrandMatch vs Agencies vs DIY
See how we compare on what matters most
| Feature | Agency | SocialBrandMatch | DIY |
|---|---|---|---|
| Cost for $15K creator spend | $35K-$55K (130-270% markup) | $16.5K (10% platform fee) | $15K (but 80+ hours) |
| Time to launch | 3-6 weeks | 1-2 weeks | 2-4 weeks |
| Platform specialization | Mixed | Filter by PC, console, mobile, VR | Research-intensive |
| Genre matching | General gaming | Specific genre filters (FPS, RPG, etc.) | Manual discovery |
| Stream integration | Separate arrangement | Twitch/YouTube live coordination | Individual negotiation |
| Game key distribution | Manual process | Automated key delivery system | Email coordination |
| Competitive player access | Limited | Filter by esports pros & tournament players | Difficult to reach |
| Launch day coordination | Rigid timing | Embargo & launch sync tools | Manual scheduling |
| Community building | Not included | Discord integration & guild features | Separate platform setup |
| Gameplay metrics | Views only | Wishlists, downloads, playtime tracking | Manual tracking |
The Bottom Line: Get agency-quality results without the agency markup. Save time compared to DIY. Win-win.
Common Questions from Gaming Brands
Everything you need to know before launching
How do you verify gaming creators actually play the games they promote?
Creators must provide gameplay footage, achievement/trophy screenshots, and platform stats. We review their gaming history and verify they have legitimate experience with your game genre. Creators who misrepresent their gaming experience are permanently banned.
Can we track game downloads and in-game purchases from creator content?
Yes! Each creator gets unique tracking links and promo codes. Our dashboard integrates with Steam, Epic Games Store, PlayStation Network, Xbox Live, and mobile app stores to show downloads, installs, purchases, and player retention by creator.
What if we need early access or embargo dates for game launches?
All creators sign NDAs with specific embargo terms. You control when content goes live. We provide early access game keys and ensure creators understand posting schedules. Creators who violate embargo dates are banned and face legal action.
How quickly can we launch for a game release date?
From campaign brief to content going live: 7-14 days on average. For game launches, we recommend posting 6-8 weeks in advance. This allows time for beta access, gameplay capture, content creation, approval, and coordinated launch day activation.
Ready to Launch Your Gaming Campaign?
Join gaming brands who've ditched agencies for direct creator partnerships. 10% platform fee. Launch in 7-14 days. Track every download.