Home & Decor Brands:
Stop Overpaying Agencies
Home brands: Partner with interior design creators. Launch campaigns in days, not weeks. Track every sale.
Trusted by 500+ brands including:
Why Traditional Influencer Marketing Fails for Home & Decor Brands
Marketing Director, E-commerce Manager, Brand Managers face these challenges every day
Inspiration vs purchase gap: Beautiful rooms don't always drive product sales
Style diversity: Need creators across minimalist, boho, modern farmhouse, maximalist
Budget expectations: Luxury content doesn't work for budget-friendly brands
Product placement subtlety: Heavy-handed promotion feels inauthentic
Room context: Products look different in creator's home vs customer's space
Attribution challenge: Can't track which room tour drove furniture purchase
Desire to stand out in competitive home decor market? You're not alone. There's a better way.
How Home & Decor Brands Launch High-ROI Campaigns in Days
Everything you need to run successful influencer campaigns—without the agency markup
Access 850+ home decor creators across all styles—minimalist, boho, modern farmhouse, maximalist, and more
Find creators by budget tier: connect with influencers who match your price point and target audience
Track furniture and decor sales directly: monitor purchases, cart additions, and room inspiration saves
Performance-based options: pay creators for sales, website clicks, or shopping cart additions
No agency fees eating your margins—connect directly with creators for 10% platform fee only
Launch seasonal campaigns fast: room makeovers, holiday decor, spring refresh in days, not months
Full content rights: reuse creator photos in product marketing, website, and social media
The Platform Built for Marketing Director, E-commerce Manager, Brand Managers
Inspiring home makeovers that drive product purchases—that's what drives your decisions. Our platform is designed around that.
Launch Your Home Campaign in 4 Simple Steps
From brief to live content: 7-14 days
Set Your Campaign Brief
Product category, style aesthetic, target audience, budget, and content requirements. Takes 5 minutes.
Browse & Select Creators
Filter by home style, room focus, audience demographics. See pricing upfront.
Approve Content
Review before it goes live. 2 revision rounds included. Content goes live on agreed date.
Track Performance
Real-time dashboard: reach, engagement, clicks, sales, ROAS by creator.
Transparent Pricing—No Hidden Fees
What you'll actually pay (vs what agencies charge)
Micro-Influencers
10K-50K followers
$200-$1,000
per creator
Typical Campaign:
5-10 creators = $2,000-$8,000
Platform fee: $200-$800
Total: $2,200-$8,800
Recommended for: Product awareness, room makeovers
Mid-Tier Creators
50K-100K followers
$800-$3,000
per creator
Typical Campaign:
3-5 creators = $3,000-$12,000
Platform fee: $300-$1,200
Total: $3,300-$13,200
Recommended for: Product launches, seasonal collections
Macro-Influencers
100K-500K followers
$2,500-$15,000
per creator
Typical Campaign:
1-3 creators = $5,000-$35,000
Platform fee: $500-$3,500
Total: $5,500-$38,500
Recommended for: Brand awareness campaigns, major launches
Agency would charge 2-3x these amounts. You pay creators directly. We take 10%.
Real Brands, Real Results
See how brands like yours are achieving measurable ROI
ModernNest Furniture
Medium business (50-200 employees) • $12M annual revenue
The Challenge
Selling furniture online without showrooms. High cart abandonment (73%) due to uncertainty about how pieces look in real homes.
SocialBrandMatch Campaign Strategy
Budget
$26K
Timeline
8 weeks
Creators
10
10 interior design and home decor creators
Deliverables
Room styling, Before/after transformations, Assembly tutorials, Multiple angle shots
Results
2.4M
Reach
128K
Engagement
$167K
Sales
6.4x
ROAS
Cart Abandonment
73% → 41%
Average Order Value
$892
Furniture Sales
187 pieces
Room Inspiration Saves
24,000
"Seeing our furniture in real homes, not staged showrooms, completely changed customer confidence. Cart abandonment dropped 32 points and AOV increased by $200."
Patricia Williams
E-commerce Director
EcoTemp Thermostats
Small business (10-50 employees)
The Challenge
Smart thermostat competing against Nest and Ecobee. Needed to demonstrate energy savings and ease of installation.
SocialBrandMatch Campaign Strategy
Budget
$18K
Timeline
6 weeks
Creators
8
8 smart home tech creators
Deliverables
DIY installation guides, Energy savings tracking, App walkthroughs, Integration demos
Results
1.8M
Reach
94K
Engagement
$112K
Sales
6.2x
ROAS
Units Sold
1,620
Installation Video Views
420,000
Support Ticket Reduction
-55%
App Store Rating
4.8/5 (vs 4.2 before)
"The DIY installation videos became our best sales tool. Customers saw it takes 20 minutes, not hours. Support tickets dropped because creators answered every question."
James Park
Founder & CEO
WallArt Studio
Small business (10-50 employees)
The Challenge
Peel-and-stick wallpaper in competitive market. Needed to show installation process and demonstrate removability for renters.
SocialBrandMatch Campaign Strategy
Budget
$12K
Timeline
4 weeks
Creators
9
9 DIY and renter-focused creators
Deliverables
Installation tutorials, Removal demonstrations, Pattern matching, Rental-friendly makeovers
Results
1.6M
Reach
102K
Engagement
$78K
Sales
6.5x
ROAS
Website Traffic
+240%
Sample Requests
4,200
Installation Video Completions
68%
Renter Customers
78% of sales
"Renters needed proof they could remove our wallpaper without losing deposits. Creators showing clean removal convinced thousands of hesitant customers."
Sophie Anderson
Co-founder
SocialBrandMatch vs Agencies vs DIY
See how we compare on what matters most
| Feature | Agency | SocialBrandMatch | DIY |
|---|---|---|---|
| Cost for $18K creator spend | $40K-$60K (120-230% markup) | $19.8K (10% platform fee) | $18K (but 85+ hours) |
| Time to launch | 4-7 weeks | 2-3 weeks | 3-5 weeks |
| Home style matching | General decor | Filter by modern, traditional, boho, etc. | Manual searching |
| Room type specification | Limited | Target specific rooms & spaces | Custom briefs |
| Installation tutorials | Extra cost | Included in deliverables | Must request separately |
| Before/after documentation | Basic | Transformation tracking with templates | Self-coordinated |
| Product returns handling | Complex | Return coordination support | All manual |
| Renter-friendly focus | Not prioritized | Filter for rental-appropriate creators | Must specify |
| Smart home integration | Limited expertise | Tech-savvy home creator badges | Difficult to verify |
| Shopping link integration | Basic | Shoppable posts & product tags | Manual linking |
The Bottom Line: Get agency-quality results without the agency markup. Save time compared to DIY. Win-win.
Common Questions from Home Brands
Everything you need to know before launching
Can we filter creators by specific home design styles?
Yes! Our creator search allows filtering by style aesthetics including modern, farmhouse, minimalist, coastal, bohemian, traditional, industrial, Scandinavian, and more. Each creator profile showcases their signature style through portfolio examples.
What if we need before/after content or room makeovers?
Many home creators specialize in transformation content. Specify in your campaign brief that you need before/after shots or room makeover series. Creators will provide timeline for installation, styling, and content creation. These campaigns typically take 2-3 weeks.
How do we track sales from home decor content?
Each creator gets unique tracking links and promo codes. Our dashboard integrates with major e-commerce platforms to show clicks, cart additions, purchases, and ROAS by creator. You can see which room styles and product placements drive the most sales.
How quickly can we launch for seasonal home decor campaigns?
From campaign brief to content going live: 7-14 days on average. For seasonal campaigns (holiday decor, spring refresh), we recommend posting 4-6 weeks in advance. This allows time for product delivery, room styling, photography, approval, and coordinated posting.
Ready to Launch Your Home Campaign?
Join home brands who've ditched agencies for direct creator partnerships. 10% platform fee. Launch in 7-14 days. Track every sale.