Media Kit Generator

A media kit is a one-page document that summarises who you are as a creator, what your audience looks like, and what it costs to work with you. Think of it as your professional CV for brand collaborations — the document you send when a brand reaches out, or attach when you're pitching brands proactively.

Every creator with more than 1,000 followers should have one. Without a media kit, you're asking brands to take your word for your stats — and most won't bother. A well-structured kit turns a vague enquiry into a serious conversation.

Why Every Creator Needs a Media Kit

Brands receive hundreds of collaboration pitches. A media kit immediately sets you apart from creators who just send a DM saying “I'd love to collab!” Here's what it does for you:

• Establishes credibility: Presenting your stats in a polished format shows you're serious about your work and understand the business side of content creation.
• Saves time: Instead of answering the same questions from every brand (“How many followers do you have? What's your engagement rate?”), your kit answers everything up front.
• Justifies your rates: When your audience demographics and engagement data are clearly presented alongside your pricing, brands understand what they're paying for. Use our rate calculator to set data-backed prices.
• Gets you discovered: Many brands and agencies ask for media kits as part of their influencer search process. Having one ready means you never miss an opportunity.

What to Include in Your Media Kit

A strong media kit covers these essentials:

• Bio and positioning: A short paragraph explaining who you are, what you create, and why your perspective is unique. Skip generic statements — be specific about your niche and point of view.
• Social media statistics: Follower counts, engagement rates, and monthly reach across all platforms. Update these monthly so brands always see current numbers. Check yours with our engagement calculator.
• Audience demographics: Age ranges, gender split, top locations, and interests. This is what brands actually care about most — they need to know your audience matches their customer profile.
• Content types and niches: What formats you offer (posts, Reels, Stories, carousels) and the topics you cover. Being specific helps brands understand exactly what they're getting.
• Rates: Starting prices for each content type, plus package deals. Including rates saves both you and the brand time by filtering out mismatches early.
• Previous collaborations: Brand logos or names of companies you've worked with. Social proof is powerful — even listing 2–3 partnerships makes a difference.

How to Stand Out to Brands

Most media kits look the same: follower count, engagement rate, rates. To stand out, consider adding:

• Campaign results: If you've driven measurable outcomes for previous brands (link clicks, sales codes redeemed, app downloads), include the numbers. Brands value proof of ROI above almost everything else.
• Content examples: Link to 2–3 of your best-performing posts. Let your work speak for itself.
• Audience insights beyond basics: If you know your audience shops at certain retailers, follows specific interests, or skews towards a particular income bracket, include it. The more aligned with a brand's target customer, the more compelling your kit becomes.
• Clear contact information: Make it easy for brands to reach you. Include your email, and a link to your SocialBrandMatch creator profile if you have one.

Frequently Asked Questions

Build your media kit above, then take the next step: check your engagement rate to include accurate stats, use the rate calculator to set fair pricing, and create your SocialBrandMatch profile to start receiving brand collaboration requests. For more detailed guidance, read our step-by-step media kit guide.